Instead, that fan base found him, and all those free streams enabled him to force record labels to bid on him. In the old entertainment economy, he would have waited to be discovered by a record label. "I wanted to create a fan base that loved me for my art." "I didn't want to put a face to it," he says.
THE WEEKND SPENT MONEY SERIES
A decade earlier, that might have been the end of the road for him.īut in 2010, he started recording music-a genre-bending party blend-and distributed it free on YouTube in a series of mixtapes, picking the Weeknd as his mysterious nom de plume. At 17, he dropped out of school and ran away from home. The son of Ethiopian immigrants who fled during the east African famine of the 1980s, he was born in Toronto and raised by his mother and grandmother. It's the model the Weeknd has pursued from the beginning of his career. It's akin to the freemium model that's worked so well for apps ranging from Tinder to Candy Crush-give your stuff away to the many and then soak a smaller group of devotees. And he's cashing in big-time on lucrative festival gigs and arena dates, as well as deals with brands like Apple and Kit Kat. He generates enough spins to make several million dollars that way. The 24-year-old has never sold a physical album or signed a record deal in his life he has only freely distributed his work via streaming services. The model of making music available cheaply in order to cash in on touring and endorsements has been taken to its logical conclusion by Chance the Rapper (No.
"They're delivering an ongoing, engaged dialogue with their fan base." "The reason the Weeknds of the world and the Drakes of the world are exploding is a combination of a global audience that's consuming them freely at a young age they just keep dropping music," Live Nation chief Michael Rapino says. Watch On Forbes: The World's Highest-Paid Entertainers 2017 "It's not really coming in until you hit the stage." "We live in a world where artists don't really make the money off the music like we did in the Golden Age," says the Weeknd, 27. 6, $92 million) have clocked a combined 17.5 billion streams-and that creates other kinds of monetization, including touring revenue. 4 on our list at $94 million) and The Weeknd (No. The Weeknd blew the crowd away with a Super Bowl halftime show that preserved all the unnerving neon vibes of his hit 2020 song 'Blinding Lights,' which means it was mission accomplished for a. As digital downloads and physical sales plummet, streaming is increasing overall music consumption-since their Apple appearances, Drake (No. The Weeknd knows as well as anyone that streaming isn't the future of music-it's the present. The latter stunned the crowd with the first-ever live performance of his new single "I Can't Feel My Face," which premiered on Apple Music and has generated more than 1.5 billion spins across all streaming platforms.
THE WEEKND SPENT MONEY MOD
In his place was a pair of young musicians who walk the line between hip-hop, pop and R&B: Drake and the Weeknd. at 12:24 PM New Mod 'Spend Weekend With' Send your Kids away to visit their Grandparents or other Parent.
Steve Jobs would have been the logical choice to headline the launch of Apple's eponymous streaming service, but by the time the tech giant rolled out Apple Music two years ago, he was busy putting dents into faraway universes. per stop on his Starboy: Legend of the Fall World Tour. 7 performance, the singer is set to release a compilation with 18 of his biggest hits, including "Can't Feel My Face," "Starboy," "The Hills" and "Love Me Harder," his collaboration with Ariana Grande.Ready for the Weeknd: Boosted by the ubiquity of his music, he's now grossing north of $1.1 million.
Maroon 5 headlined in 2019.Īhead of his Feb. Last year, Jennifer Lopez and Shakira wowed audiences as the first Latinas to ever headline the Super Bowl Halftime show. His soulful uniqueness has defined a new generation of greatness in music and artistry," JAY-Z said in a statement then. The singer remained mum on what exactly the money will be spent. "The Weeknd has introduced a sound all his own. The Weeknd, 30, will spend about 7 of his own money on the Pepsi halftime show show on February 2021, according to Billboard. JAY-Z - who's in charge of advising on musical events - described The Weeknd as an "extraordinary performer" who is going to put on "an extraordinary experience." Want to get the biggest stories from PEOPLE every weekday? Subscribe to our new podcast, PEOPLE Every Day, to get the essential celebrity, entertainment and human interest news stories Monday through Friday. I'm humbled, honored and ecstatic to be the center of that infamous stage this year," he said in a press release. "We all grow up watching the world's biggest acts playing the Super Bowl and one can only dream of being in that position. The Weeknd's appearance at Super Bowl LV was announced in November, when he shared that he'd be "performing on the iconic stage."
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